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All Journal KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Journal of Sharia Economics Journal of Islamic Banking
Nia Kurniah
UIN Sayyid Ali Rahmatullah Tulungagung
Economics, Econometrics & Finance

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PENGARUH PRODUK DOMESTIK BRUTO (PDB) DAN INFLASI TERHADAP HARGA SAHAM PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK TAHUN 2017-2021 Anas Basuki; Muhammad Yoga Aditia; Nia Kurniah; Rini Fitriani; Agus Eko Sujianto
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol 10, No 2 (2022): KREATIF
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jk.v10i2.y2022.p242-248

Abstract

Bagi sebuah lembaga perbankan, saham merupakan salah satu alat untuk meningkatkan modal jangka panjang. Menurut penelitian terdahulu Produk Domestik Bruto (PDB) dan inflasi termasuk faktor yang mempengaruhi perubahan harga saham. Tujuan penelitian ini adalah untuk menguji pengaruh Produk Domestik Bruto dan Inflasi terhadap harga saham pada PT. Bank Rakyat Indonesia (Persero) Tbk. Penelitian ini menggunakan metode deskriptif kuantitatif dengan menggunakan analisa deskriptif. Data diperoleh dari data sekunder dan jenis datanya adalah data runtut waktu (time series). Berdasarkan hasil penelitian uji t, secara parsial produk domestik bruto dan inflasi tidak berpengaruh terhadap harga saham periode 2017 – 2021. Berdasarkan hasil uji f, produk domestik bruto dan inflasi secara simultan berpengaruh terhadap harga saham pada periode 2017 – 2021. Dapat disimpulkan bahwa variabel produk domestik bruto dan inflasi memberikan pengaruh terhadap harga saham sebesar 39,42%. Sedangkan sisanya sebesar 60,58% dipengaruhi oleh variabel lain 
Competitiveness In Entrepreneurs Refilling Mineral Water and Pulse Agent Payment Point Online Bank (PPOB) Nia kurniah
Journal of Sharia Economics Vol 5 No 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.539

Abstract

The development of the visionary world of business in Indonesia is expanding. This can be seen from the emergence of many entrepreneurs, both in traditional and online stores. Clothing, food and other necessities for daily life are among the items available. In the world of entrepreneurship, competition or competitiveness cannot be avoided. Entrepreneurs are forced to compete to create something that can increase the added value of their products as a result of free trade. Claimed item benefits can strengthen the strength of other competitor items. An entrepreneur will always find new ways to improve and maintain the quality of his products in order to create new products
PEMASARAN HOLISTIK UNTUK JANGKA PANJANG PERUSAHAAN Nia Kurniah
Journal of Islamic Banking Vol 4 No 1 (2023): Journal of Islamic Banking
Publisher : Prodi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

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Abstract

Holistic marketing is integrated or comprehensive marketing. The company considers that all departments within the company are the most important part in achieving company goals. The holistic marketing concept includes relationship marketing, integrated marketing, internal marketing and performance marketing. The purpose of the marketing concept is to help companies achieve their goals, namely achieving maximum profits. One of the efforts to achieve company goals, companies must pay attention to trends in marketing practices. In addition to achieving maximum profit, holistic marketing also influences the company's image. To produce a good image, the company conducts marketing by carrying out social activities such as CSR (Corporate Social Responsibility).
Co-Authors Agus Eko Sujianto Anas Basuki Muhammad Yoga Aditia Rini Fitriani