Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management
Febianti Febianti
Institut Pariwisata dan Bisnis Internasional, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strawberry pick tourism marketing strategy in Pancasari Village, Sukasada, Buleleng Febianti Febianti; Made Widya Paramitha
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1007

Abstract

This study shows recommendations on how marketing strategy could be implemented to object researched Pancasari Village that is located in Buleleng Regency, is very potential for farming and agriculture. One of the most popular commodity is strawberry. Along with fast tourism development in Bedugul district, strawberry picking interest more tourist to come. However, there are some evaluation dan development should be taken into consideration, especially in terms of marketing mix (7P), includes product, place, promotion, price, physical evidence, process and people. Hence, it is also needed to evaluate segmenting, targeting, and positioning. This study using qualitative descriptive SWOT analysis and observation with in-depth interview. Results of the study.
Co-Authors Made Widya Paramitha