Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Strategi dan Inovasi Bisnis
Lina Saptaria
Universitas Islam Kediri
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Bahasa inggris Lina Saptaria; Nurali Agus Najibul Zamzam
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1610

Abstract

The purpose of this study was to examine the effect of quality, design, and price on purchasing decisions of furniture products partially and simultaneously. The population in this study were all customers of Jati Indah Furniture. The research sample was taken using a purposive sampling technique. The number of samples is 38 respondents. Data collection techniques using questionnaires, observations, and interviews. Data analysis used classical assumption tests, multiple linear regression tests, and hypothesis testing. The value of the multiple linear regression equation is Y = 0.715 + 1.060(X1) + 0.108(X2) + (0.199)(X3). The results of this study indicate that: (1) product quality has a positive and significant effect on purchasing decisions for furniture products; (2) product design has a positive and significant effect on purchasing decisions for furniture products; (3) product prices have a positive and significant effect on purchasing decisions for furniture products; (4) quality, design, and price have a significant effect on purchasing decisions for furniture products; The implication of the results of this study is to provide managerial information, especially on the marketing aspect of furniture products. The results of this study can be used as the basis for making decisions by the manager of Jati Indah Furniture about the variables that influence purchasing decisions for furniture products, namely: product quality, product design, and product price. Suggestions for further researchers are to examine other variables that might influence the decision to purchase furniture products such as promotion, product innovation, service quality, and consumer trust.
Meningkatkan Kinerja Karyawan UMKM melalui Transformational Leadership dan Psychological Empowerment: Efek Mediasi Employee Engagement Lina Saptaria; Rafidin
Jurnal Strategi dan Inovasi Bisnis Vol. 2 No. 1 (2026): Jurnal Strategi dan Inovasi Bisnis (JSIB)
Publisher : STIE YAPIS DOMPU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69666/mwnfbj24

Abstract

Background: The MSME sector frequently faces performance stagnation due to centralized leadership styles. Previous research has not comprehensively dissected the role of employee engagement within vulnerable MSME ecosystems. Purpose: To analyze the effect of transformational leadership and psychological empowerment on MSME employee performance, and to test the mediating role of employee engagement. Methods: This quantitative correlational study involved a sample of 120 MSME employees (purposive sampling). Data analysis was conducted using the PLS-SEM approach with SmartPLS. Results: Transformational leadership has no significant effect on performance and failed to be mediated by employee engagement. Conversely, psychological empowerment is proven to improve performance, both directly and through the mediation of employee engagement. Conclusion: Psychological empowerment is a dominant predictor in improving MSME employee performance. Employee engagement proves essential in bridging the feeling of empowerment into tangible achievements, suggesting that MSMEs need to focus more on empowerment rather than mere command-style leadership.
Co-Authors Nurali Agus Najibul Zamzam Rafidin