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All Journal Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi
Sabihaini Sabihaini
Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Perencanaan Strategi Terhadap Strategi Keunggulan Bersaing Dimoderasi Oleh Turbulensi Lingkungan (Pada UKM Sentra Industri Kulit Manding, Bantul) Sinthya Tetyasih Suroso; Sabihaini Sabihaini; Heru Kristanto
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 10 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.263 KB) | DOI: 10.59141/jist.v3i10.520

Abstract

This study aims to determine the effect of strategic planning on competitive advantage strategies moderated by environmental turbulence at UKM Sentra Manding Leather Industry, Bantul. The phenomenon that is the main focus of this research is the basis used to choose a strategy to increase sales of leather handicrafts during the Covid-19 pandemic. With a competitive advantage strategy moderated by environmental turbulence. Methods of processing data with quantitative methods and analyzing data using PLS. The sampling technique used a census technique that made the population a sample of 48 SMEs. Collecting data in this study using a questionnaire. The results of the analysis in this study indicate that 1) There is a significant positive effect of strategic planning on competitive advantage strategy 2) There is a significant positive influence on differentiation 3) There is a significant positive influence on focus 4) There is a significant positive influence on low cost 5) Environmental turbulence strengthens the influence on competitive advantage.
The Effect of Innovation Practices on Business Resilience with External Support as a Moderating Variable in MSMEs at the Kasongan Pottery Industry Center Dwisty Betary Refistia Lubis; Sabihaini Sabihaini; Irhas Effendi
Return : Study of Management, Economic and Bussines Vol. 4 No. 12 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i12.423

Abstract

This study aims to determine the influence of innovation practices on business resilience with external support as a moderation variable in SMEs in the Kasongan Pottery Industry Center, Bantul Regency. The population in this study is all SMEs in the Kasongan Pottery Industry Center, Bangunjiwo Village, Bantul Regency. The sampling technique uses a census technique where the entire population is used as a research sample with a total of 80 SMEs. The analysis methods used in this study are descriptive analysis and quantitative analysis. This research was conducted using the Moderating Regression Analysis method through the analysis tool used, namely SPSS (Statistical Product and Service Solution) 25. The results of this study are (1) Innovation practices have a significant and positive effect on business resilience; (2) External support does not moderate the influence of innovation practices on business resilience.
Co-Authors Dwisty Betary Refistia Lubis Heru Kristanto Irhas Effendi Sinthya Tetyasih Suroso