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All Journal International Journal Administration, Business & Organization
Mohamad Rizal Nur Qudus
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Pada Minat Beli Ulang Konsumen Restoran Ayam Bang Dava Mohamad Rizal Nur Qudus; Nita Sri Amelia
International Journal Administration Business and Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.207

Abstract

The purpose of this study is to determine and analyze the effect of product quality, service quality, and price on the repurchase intention of Bang Dava Chicken consumers. The research method used is descriptive quantitative with primary data obtained from distributing online questionnaires to 200 respondents, namely people who have purchased Bang Dava Chicken products at least once. The data that has been collected was analyzed using descriptive analysis and multiple regression with the help of the SPSS program. The results of this study indicate that product quality, service quality, and price have an effect of 55.8% on consumer repurchase intention of Ayam Bang Dava, while the most dominant factor influencing Bang Dava Chicken consumer repurchase intention is price.
Co-Authors Nita Sri Amelia