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EMPLOYEES PERCEPTIONS ON THE RESILIENCE STRATEGY OF NATIONAL HOSPITAL IN SURABAYA IN FACING THE ECONOMIC CRISIS AS THE IMPACT OF THE COVID-19 PANDEMIC Wendy Miharja; Soegeng Wahyoedi; Melitina Tecoalu
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 3 (2022): October (October-December)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i3.409

Abstract

Based on the background of the post-COVID-19 pandemic, which has not completely subsided and the global economic situation which has resulted in slow economic recovery and can threaten the sustainability of the company, the research problem is formulated as follows: “How do employees perceive the company's resilience strategy that has been implemented in the face of the economic crisis? as a result of the COVID-19 pandemic?” This research was conducted with the aim of understanding the strategies implemented by companies in maintaining business resilience in the face of the economic crisis as a result of the COVID-19 pandemic. So that the purpose of this study can be described to determine employee perceptions of the company's resilience strategy that has been implemented in the face of the economic crisis as a result of the COVID-19 pandemic. This study uses a qualitative descriptive method by conducting interviews where research participants are employees who have worked at least three years in the company or have worked at the company during the COVID-19 pandemic.
THE IMPACT OF PATIENT SATISFACTION ON PATIENT LOYALTY WITH THE MEDIATING EFFECT OF HOSPITAL IMAGE AT UKRIDA HOSPITAL Reni Oktavina; Soegeng Wahyoedi; Wani Devita Gunardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1062

Abstract

The rapid advancement of technology and information has encouraged public organizations to develop innovative products and services that can meet the needs and desires of customers. Customers are thus pleased with the services they receive. Image and patient satisfaction are critical factors in influencing true loyalty in order to reuse and recommend to others. Data collected through questionnaires was analyzed using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) software. The 100 participants in this study were outpatients who visited Ukrida Hospital more than once. According to the findings of the study, the direct effect of hospital image influences patient satisfaction and loyalty, whereas the indirect effect of hospital image can mediate patient satisfaction on patient loyalty. Ukrida Hospital desperately needs this to improve its image and increase patient satisfaction and loyalty.