Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Ainun Ainiyah
Universitas Hayam Wuruk Perbanas
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Intention to purchase the Body Shop among Indonesian consumers: An application of the Theory of Planned Behavior Ainun Ainiyah; Yudi Sutarso
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Theory of Planned Behavior has been one of the focuses in academia for research. However, the complex process regarding purchase behavior on well-being skincare and the cosmetic product is sparse. This study aims to apply the Theory of Planned Behavior (TPB) model using its core constructs to predict consumers’ purchase behavior of well-being products, namely the Body Shop. Questionnaires were gathered using a convenient purposive and non-probability technique. A total of 130 respondents were used for data analysis. The method from the distributed questionnaire consumers in Indonesia. The software package was used by SPSS 26 and Wrap PLS 7.0. The results of the study all hypotheses are significant. Based on the results, theoretical and practical implications were suggested
Co-Authors Yudi Sutarso