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All Journal Jurnal Ekonomi
aditya Surya Nanda Aditya Surya Nanda
Universitas Wijaya Putra Surabaya
Economics, Econometrics & Finance

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IMPROVING DIGITAL SKILL AND SOCIAL MEDIA NETWORKING IN BOBIN BUSINESS FOR MSME COMMUNITIES IN TANGGUNGAN TIMUR VILLAGE, SIDOARJO REGENCY aditya Surya Nanda Aditya Surya Nanda; Fitryani Fitryani
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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The purpose of this research is to find out how to improve the quality of human resources based on digital skills, to find out how to improve social media-based marketing on bobbin SMEs and how to encourage increased social media-based networking on bobbin SMEs. The benefits of developing bobbins can reduce craft waste that damages the environment. The research method uses qualitative by collecting data in the form of facts in the field. The results of the study show that digital skills are very helpful and provide benefits for MSME actors in the East Dependent Village, as evidenced by informants who previously used traditional methods in carrying out their business activities and were able to improve the quality of MSME actors in facing competition in the industrial era 4.0. Social media-based marketing is highly felt. the benefits of bobin SMEs by using social media such as Facebook and Instagram to introduce their products and increase the market. The increase in social media-based networking provides more potential to expand business networks and is able to form a community between suppliers and customers. so that networking becomes a component that Bobin SMEs feel the benefits
THRIFT SHOPING TRENDS IN BUILDING WORD OF MOUTH AND INCREASING SHOPPING INTEREST IN ECOMMERCE SHOPEE Fitryani Fitryani; Aditya Surya Nanda Aditya Surya Nanda
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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This study aims to find out how electronic word of mouth in encouraging thrift shop trends, to find out how electronic word of mouth in improving thrift shop marketing, and to find out how electronic word of mouth in encouraging shopping interest in thrift products. This study uses qualitative research, in order to find out and provide an overview of the problems that are happening, in qualitative research data collection is obtained from facts obtained in the field. The results show that the thrifting trend is influenced by electronic word of mouth, so that people, especially young people interested in buying the product being sold. and with word of mouth as a strategy that benefits sellers, because they don't have to chase the ball, so they can save time and costs. The use of thrift products is considered a contemporary slang which results in continuous purchasing of thrift products. Marketing through e-commerce to sell thrift products is a phenomenon in itself, it is easy to sell products that they cannot sell directly, only based on photo catalogs on ecoomerce though. Reviews and feedback provided by customers are a very important part to encourage increased sales of informants. Interest in shopping for thrift products is related to the purpose of buying, the result of previous eWOM perceived by customers. Economic conditions that occur to buyers, so they buy their own products. Information obtained through eWOM from customer story updates and postings via social media can encourage customers to be interested in buying
Co-Authors Fitryani Fitryani