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All Journal Jurnal Ekonomi
Hendri Sucipto
Faculty of Economics and Bussines, Muhadi Setiabudi University, Brebes, Indonesia
Economics, Econometrics & Finance

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THE INFLUENCE OF WILLINGNESS TO PAY ON THE PRODUCTIVITY OF BREBES TYPICAL GIFT MERCHANTS Hilda Kumala Wulandari; Dumadi Dumadi; Hendri Sucipto; Slamet Bambang Riono; Titi Rahmawati
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The strategic location makes Brebes a good economic center, especially for buying and selling souvenirs, as well as being a center for trading Brebes souvenirs. These were merchants with typical Brebes, totaling 34 merchants. The study used randomly distributed questionnaires. The data analysis method uses SPSS and is processed to calculate validity tests, reliability tests, normality tests, regression analysis, t tests, F tests and determination tests. The results showed that willingness to pay affects the productivity of typical Brebes souvenirs.
Co-Authors Dumadi Dumadi Hilda Kumala Wulandari Riono, Slamet Bambang Titi Rahmawati