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All Journal Jurnal Ilmiah Manajemen Kesatuan
Sri Yuniati P.K Hardini
Universitas Terbuka
Economics, Econometrics & Finance Social Sciences

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Pengaruh Atribut Produk Dan Harga Terhadap Kepuasan Konsumen Roti Bakar 88 Sri Yuniati P.K Hardini; Susi Riswani Banjarnahor; Abel Gandhy; Febri Budiman
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 2 (2022): JIMKES Edisi Agustus 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i2.1394

Abstract

Toast is one of the popular food Indonesia. Roti Bakar 88 is an outlet that sell ready to eat toast. Business trends show there is a change in the focus of the business that initially focuses on the product to be consumer-focused. For this reason, consumer satisfaction is an interesting topic to study. The purpose of the research is to analyze the impact of product atributte and price performance on consumer satisfaction in Roti Bakar 88. Data collected using questionare consists of 100 respondens. Data was analyzed using multiple linier regression method. The result shows that, product attributte and price variable is partially significant influenct the consumers satisfaction. The results also tells that independent variable significantly influenct independent variable simultaneously. Owner of Roti Bakar 88 need to improve the performance product features which consists of product information and packaging through include information on the nutritional value contained and benefits that consumer get. While the dimension of product quality, logo design maintened or improve because consumer already satisfied. Roti Bakar 88 has a price that is in the range of < Rp. 50.000, where the consumer are satisfied with the price. The price is still affordable for all consumer.When product attributes and prices can meet consumer expectations, customer satisfaction of Roti Bakar 88 will increase. Consumers are also satisfied with the price provided, because feel it appropriate with product quality and service provide.
Persepsi Konsumen Terhadap Keputusan Pembelian Di Bukalapak Abel Gandhy; Jelin Tria Karmila; Reynaldy Pakpahan; Sri Yuniati P.K Hardini
Jurnal Ilmiah Manajemen Kesatuan Vol 11 No 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1731

Abstract

The development of information technology is increasing rapidly. The internet is widely used in various ways, one of which is e-commerce applications for online shopping. One of the popular e-commerce in Indonesia is Bukalapak. The purpose of this study was to determine consumer perceptions of purchasing decisions at Bukalapak. The data used in this study were obtained by distributing questionnaires. The number of respondents in this study were 100 people. Data analysis techniques using multiple regression analysis consists of simultaneous tests and partial tests. The results in this study showe that the independent variables consisting of shopping experience, service quality, product perception and perceived risk partially influence purchasing decisions. Simultaneously the consumer perception variable has a significant effect on purchasing decisions. Service quality variable has a strong influence on purchasing decisions. For this reason, Bukalapak companies need to improve online services so consumers can make decisions and buy from Bukalapak. Companies are expected to work with online payment media and delivery services that can be trusted.
Co-Authors Febri Budiman Gandhy, Abel Jelin Tria Karmila Reynaldy Pakpahan Susi Riswani Banjarnahor