Garuda - Garba Rujukan Digital

Karyaningsih Karyaningsih

Universitas Singaperbangsa Karawang Jawa Barat

Author-ID : 5662201

Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pengaruh Promosi Penjualan, Persepsi Manfaat dan Persepsi Kemudahan terhadap Minat Menggunakan E-Wallet Shopeepay Pada Mahasiswa Universitas Singaperbangsa Karawang Syukriyyah Syukriyyah; Karyaningsih Karyaningsih
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

This study aims to analyze the effect of sales promotion, perceived usefulness and perceived ease of use of interest in using shopeepay e-wallet in Singaperbangsa Karawang University students. This study uses a descriptive verification approach with quantitative methods, with the help of Microsoft Excel and SPSS software. Data collection in this study was carried out by distributing questionnaires via google form. The population in this study were all students of the University of Singaperbangsa Karawang 2021. The sample was taken using the probability sampling with the proportionate stratified random sampling technique, with a sample of 392 respondents. The test stages used are: validity test, reliability test, classical assumption test, multiple linear regression, hypothesis testing and coefficient of determination. The results of this study indicate that the variables of sales promotion, perceived usefulness and perceived ease of use partially have a positive effect on the interest in using shopeepay e-wallet in Singaperbangsa Karawang University students with 23.4%, 19% and 27.2% respectively. Meanwhile, simultaneously, sales promotion variables, perceived usefulness and perceived ease of use, affect the interest in using shopeepay e-wallet among Singaperbangsa Karawang University students. Together, they have an effect of 54.3% on interest in using shopeepay e-wallet and the remaining 45.7% is influenced by other variables which is not examined. Keywords: Sales Promotion, Perceived usefulness, Perceived ease of use and Interest in Using e-wallet Shopeepay

Pengaruh Electronic Word of Mouth dan Kepercayaan Konsumen terhadap Keputusan Pembelian Online di E-Commerce Shopee pada Masa Pandemi Covid-19 Sahilah Sahilah; Karyaningsih Karyaningsih
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

This study aims to determine the effect of Electronic Word Of Mouth and Consumer Trust on Online at e-commerce during the Covid-19 Pandemic. Purchasing decision is a process by which consumers recognize the problem, seek information about a particular product or brand and evaluate how well each alternative can solve the problem, which then leads to a purchase decision. Purchase decisions can also be influenced by Electronic Word Of Mouth and Consumer Trust. In this study using descriptive and verification methods with a quantitative approach, with the help of Microsoft Excel and SPSS 16 software. The data analysis method used in this research is Path Analysis, coefficient of determination test, t test, and F test. Sampling uses nonprobability sampling with purposive sampling technique, namely the number of samples is 384 respondents from a population of 8.7 million. The results of this study can be concluded that the Electronic Word Of Mouth with Consumer Confidence has a positive and quite strong correlation of 0.514, Electronic Word Of Mouth and Consumer Confidence partially have a positive effect on Purchase Decisions with each variable of 32.3% and 49, 1%. While the variables simultaneously Electronic Word Of Mouth and Consumer Confidence have a positive effect on Purchase Decisions together giving an effect of 0.509 or 50.9% and the remaining 0.491 or 49.1% influenced by other variables that are not examined. Keywords: Electronic Word Of Mouth; Consumer Confidence; Purchase Decision E-commerce Shopee

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