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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Elva Syanistya Nur K
Universitas Sarjanawiyata Tamansiswa
Economics, Econometrics & Finance Social Sciences

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Pengaruh Keunggulan Bersaing, Orientasi Pasar, Inovasi, terhadap Kepuasan Pelanggan Putri Dwi Cahyani; Elva Syanistya Nur K; Imas Laili Nur’aini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.421 KB) | DOI: 10.47467/alkharaj.v5i4.1733

Abstract

Increasingly competitive competition in the business world makes a business faced with opportunities and threats. MSEs in the combongan village must be able to compete and maintain their business in the midst of the tight business world by understanding the desires of their customers. The purpose of this study was to determine the effect of innovation, competitive advantage, and market orientation on customer satisfaction at MSEs in Combongan hamlet. The research population is consumers who shop at the UMK in Combongan hamlet. The technique used is purposive sampling by distributing questionnaires which are measured by a Likert scale. Multiple regression analysis is an analytical technique used in this study. The results of this study indicate that innovation has no effect on customer satisfaction, competitive advantage has a positive effect on customer satisfaction and market orientation has no effect on customer satisfaction. The results of this study also show that simultaneously the variables of innovation, competitive advantage, and market orientation have a positive effect on customer satisfaction at MSEs in Combongan village. Keywords: innovation; competitive advantage; market orientation; customer satisfaction
Co-Authors Imas Laili Nur’aini Putri Dwi Cahyani