Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal QISTINA: Jurnal Multidisiplin Indonesia
Leonita Maharani
Politeknik LP3I Cirebon
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Cross-Gender Interpersonal Meaning in Banking Product and Service Offerings Leonita Maharani
QISTINA: Jurnal Multidisiplin Indonesia Vol 1, No 2 (2022): December 2022
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.176 KB) | DOI: 10.57235/qistina.v1i2.114

Abstract

This study examines the realization of interpersonal meaning through the speech function of offering products and services carried out by male and female Customer Service Representatives in banking service activities. Although in the results of the study, it was found that the similarity of the dominant mood type was used, it was concluded that male and female CSR realized interpersonal meanings differently. This can be seen from the emergence of imperative forms by male CSR and the dominant use of my subject compared to other subjects as well as types of High Modalities, compared to female CSR which uses more product name subjects and medium modalities in offering banking products and services to their customers. The results of the study concluded that when offering products and services to customers, A man's CSR tends to show its identity as mentioned in gender theory, namely speaking with authority, direct, and placing oneself as a superior party, while female CSR in addition to offering products and services she also tends to show a desire to establish close relationships with her customers.
Co-Authors