Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal INCOME: Indonesian Journal of Community Service and Engagement
Anisa Nur Cahyani
Unknown Affiliation
Humanities Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pendampingan Dan Pengembangan UMKM Di Kelurahan Kepanjenlor Melalui Re-Branding Dinda Rhaima Ladisa Putri; Anisa Nur Cahyani; Aida Hamiyatul Masturo; Amiral Haqiqi; Nafalia Mulyanatul Jannah
INCOME: Indonesian Journal of Community Service and Engagement Vol 1 No 2 (2022)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1218.973 KB) | DOI: 10.56855/income.v1i2.93

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper the individuals or the groups. One of the problems faced by MSME is the lack of knowledge about the benefits of branding, low entrepreneurial skill, and most importantly is the lack of training or assistance related to technical branding strategies for MSME. Assistance and development through product re-branding is carried out in several steps, namely surveys and designing logos and supergraphics. The function of branding is to instill a positive image towards the consumers and MSMEs need to understand that. The Authors applied assistance method. The steps consist of observation, planning, implementation, and evaluation.
Co-Authors Aida Hamiyatul Masturo Amiral Haqiqi Dinda Rhaima Ladisa Putri Nafalia Mulyanatul Jannah