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All Journal Accountia Journal (Accounting, Trusted, Inspiring and Authentic Journal) Journal of Novel Engineering Science and Technology Journal of Management and Creative Business KREATIF: Jurnal Pengabdian Masyarakat Nusantara
SAFITRI NURHIDAYATI
UNIVERSITAS MUHAMMADIYAH BERAU
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering

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ANALISIS LAPORAN ARUS KAS PADA KOPERASI PEGAWAI REPUBLIK INDONESIA BATIWAKKAL TANJUNG REDEB KABUPATEN BERAU SAFITRI NURHIDAYATI; AJI VERICA SABEDINA NAZAR
AKUNTIA JURNAL Jurnal Akuntansi, Terpercaya, Menginspirasi dan Asli Vol 6 No 01 (2022): Accountia Journal Vol. 6 No. 1 Tahun 2022
Publisher : ACCOUNTING STUDY PROGRAM, UNIVERSITAS MUHAMMADIYAH BERAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.595 KB) | DOI: 10.35915/accountia.v6i01.661

Abstract

ABSTRAK Rumusan masalah dalam penelitian ini adalah apakah laporan arus kas pada Koperasi Pegawai Indonesia Batiwakkal mengalami peningkatan dari tahun 2019 ke tahun 2020. Tujuan dari penelitian ini adalah untuk mengetahui apakah terjadi peningkatan pada laporan arus kas pada Koperasi Pegawai Indonesia Batiwakkal dari 2019 sampai 2020. Toolkit Analisis yang digunakan adalah metode perbandingan neraca periode 2019-2020 dan metode laporan arus kas adalah metode langsung. Dari hasil perbandingan antara neraca dan laporan arus kas metode langsung, laporan arus kas mengalami peningkatan. ABSTRACT The formulation of the problem in this study is whether the cash flow report at the Indonesian Employee Cooperative Batiwakkal has increased from 2019 to 2020. The purpose of this study was to determine whether there was an increase in the cash flow statement at the Indonesian Employee Cooperative Batiwakkal from 2019 to 2020. Toolkit The analysis used is the balance sheet comparison method for the 2019-2020 period and the cash flow statement method is the direct method. From the results of the comparison between the balance sheet and the direct method cash flow statement, the cash flow statement has increased.
Peningkatan Kapasitas UMKM Kampung Sukan Tengah melalui Pelatihan Storytelling Produk dan Pemasaran Digital Berbasis WhatsApp Business Winda Jubaidah; Siti Munawaroh; Safitri Nurhidayati; Ammar Fanani; Bambang Budi Oetomo
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 1 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i1.8111

Abstract

This community service program was designed to strengthen the marketing capabilities of MSMEs in Kampung Sukan Tengah, Berau, by integrating product storytelling techniques and WhatsApp Business-based digital marketing strategies. The program employed a participatory approach, namely Asset-Based Community Development (ABCD) and Participatory Action Research (PAR), ensuring active participation from the planning stage through evaluation. The program consisted of a one-day intensive workshop with 25 MSMEs, followed by three weeks of online mentoring to ensure consistent application of the acquired skills. Data collection included pre- and post-tests, observation sheets during the training, and a follow-up survey after the program concluded. The results were significant: 80% of participants successfully compiled product catalogs, created automatic replies, and managed their business profiles on WhatsApp Business. Furthermore, 90% of respondents reported increased confidence in communicating their product value propositions, while 60% reported increased sales within three to four weeks of the mentoring session. The discussion connects these achievements to recent literature on MSME digitalization, narrative-based promotions, and mobile-first marketing trends. The results show that the use of simple, accessible, and locally relevant tools, when combined with engaging storytelling strategies, can accelerate digital adoption in rural areas. However, the program's sustainability remains dependent on digital infrastructure support, consistent mentoring, and the involvement of various parties. The program emphasizes the importance of synergy between universities, local governments, and MSME communities to replicate similar practices on a broader scale. Practical recommendations are also provided, including strengthening internet networks, developing applicable training modules, and building a collaborative ecosystem for MSMEs to compete in the digital marketplace.
Data-Driven Marketing Management Competencies: Strategies for Performance Optimization in the Big Data Era Safitri Nurhidayati; Tamam Rosid; Rahmawati
Journal of Novel Engineering Science and Technology Vol. 5 No. 02 (2026): Journal of Novel Engineering Science and Technology
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jnest.v5i02.1467

Abstract

The proliferation of big data technology has fundamentally changed the paradigm of marketing management, requiring a new competency framework for optimal performance outcomes. Despite extensive technological advances, significant gaps remain in understanding how data analytic competencies translate into measurable improvements in marketing performance. This study investigates the relationship between data-analytic-based marketing management competencies and performance optimization strategies in contemporary business environments, with particular emphasis on identifying critical competency dimensions and their impact on organizational marketing effectiveness. A mixed-methods approach was used, combining quantitative analysis of 847 marketing professionals from 156 Indonesian companies with qualitative interviews of senior marketing executives. Data collection employed validated instruments measuring analytic competencies, technology adoption, and performance metrics in Q2–Q4 2024. Findings revealed four critical competency dimensions: technical analytic proficiency (β=0.43, p<0.001), strategic data interpretation (β=0.38, p<0.001), cross-functional collaboration (β=0.32, p<0.01), and ethical data governance (β=0.28, p<0.01). Organizations with high analytic competency scores reported 34% higher marketing ROI and 28% greater efficiency in customer acquisition compared to low-competency counterparts. Data analytic competencies significantly influence marketing performance outcomes, with technical proficiency and strategic interpretation serving as primary drivers. This study provides empirical evidence supporting the adoption of competency-based frameworks in marketing management practice.
The Influence of Social Media Marketing and E-WOM on Visit Intention With Destination Image as an Intervening Variable at the Batiwakkal Museum Eka Ayu Trisna Fitriani; Rahmawati Rahmawati; Safitri Nurhidayati
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7587

Abstract

Digital transformation has reshaped tourism destination marketing through social-media-based communication and peer-to-peer online reviews. Museum Batiwakkal, a cultural tourism destination in Berau Regency, East Kalimantan, has experienced a declining visitor trend in recent years, highlighting the need for empirical evidence on the factors driving tourists' intention to visit. This study examines the influence of Social Media Marketing and Electronic Word of Mouth on Visit Intention, with Destination Image as an intervening variable. A quantitative approach was applied through an online questionnaire distributed to 188 respondents familiar with the museum via social media, analyzed using AMOS-based Structural Equation Modeling. The results reveal that Electronic Word of Mouth has a positive and significant effect on Visit Intention, whereas Social Media Marketing shows no significant effect on either Destination Image or Visit Intention, Electronic Word of Mouth has no significant effect on Destination Image, and Destination Image has no significant effect on Visit Intention. These findings suggest that visiting intention is shaped more by shared visitor experiences than by official promotion or destination image, implying that museum management should prioritize encouraging positive visitor reviews to enhance future visitation.
Co-Authors AJI VERICA SABEDINA NAZAR Ammar Fanani Bambang Budi Oetomo Eka Ayu Trisna Fitriani Elyana Lisa Puspitasari Rahmawati Rahmawati Rahmawati Siti Munawaroh Tamam Rosid Winda Jubaidah