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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF)
Widi Lusiana
Universitas Djuanda Bogor
Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Utilization of Digital Marketing and Financial Report Recording Training as an Effort to Increase Umkm Income in Bitungsari Village, Kec. Ciawi Kab. Bogor Widi Lusiana; Nindya Eka Putri; Jihana Salma Zahra; Debi Oktaviani; M Rizky Purnama; One Seapfry; Siti Nur Aulia; Lilis Alsucia; Isabela Cikitha; Saepul Rahman; Maria Magdalena Melani
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 5 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i5.1242

Abstract

UMKM Keripik Pisang Kepok 2R and Bu Nana Cake & Pempek are one of the individual businesses in the field of snacks located in the Bitungsari Village area, Ciawi District, Bogor Regency. In each marketing process, the two UMKM already have an appropriate target market. However, the two UMKM still do not understand about financial reports and product marketing which are only in the surrounding area, so that with the Pengabdian Masyarakat program they can provide training assistance on simple financial reports, marketing and promotion through Digital Marketing.
Co-Authors Debi Oktaviani Isabela Cikitha Jihana Salma Zahra Lilis Alsucia M Rizky Purnama Maria Magdalena Melani Nindya Eka Putri One Seapfry Saepul Rahman Siti Nur Aulia