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Siti Anggraeni
Universitas Djuanda Bogor
Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Strengthening Business Management and Simple Accounting Understanding for the Rengginang Simanalagi UMKM in Jambuluwuk Village, Ciawi District Agni Arifah; Dea Mardianih; Gina Muzdalifah; Mia Maulani Agustin; Muhammad Hafiz Pratama; Muhamad Rosadi; Siti Amelia; Siti Anggraeni; Siti Syariafah; Prawira Yurizal; Ria Aprianti Suparna
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 5 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i5.2158

Abstract

Business partners in this program are micro, small and medium enterprises (UMKM) Rengginang, which manufactures dry food products, named Rengginang Simanalagi, in Jambuluwuk village, Ciawi, Bogor. The problems faced by MSME Rengginang Simanalagi are the lack of knowledge of MSME owners about the importance of product marketing through branding and the use of technology, not doing proper financial administration so that MSMEs have difficulty determining the selling price and calculating the profits. Based on the problems above, this program will conduct training on simple accounting understanding which aims to calculate the cost of production in order to determine the selling price. then provide direction to MSME owners regarding appropriate marketing or product promotion activities so that they can attract consumer interest. The direction of this marketing activity is expected to increase product sales and introduce Rengginang Simanalagi MSME products to the wider community in order to get a bigger market potential, and is expected to be able to provide good prospects for increasing product sales figures.
Co-Authors Agni Arifah Dea Mardianih Gina Muzdalifah Mia Maulani Agustin Muhamad Rosadi Muhammad Hafiz Pratama Prawira Yurizal Ria Aprianti Suparna Siti Amelia Siti Syariafah