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All Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Novinda Salma
Universitas Tidar Magelang, Indonesia
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Brand Ambassador Terhadap Motivasi Penggunaan Aplikasi Belajar Ruang Guru Bintang Nurul Fikri; Novinda Salma; Vivi Fajri
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 6 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v2i6.523

Abstract

This research was conducted to find out and analyze the effectiveness of Brand Ambassadors on the motivation to use the teacher's room learning application. This research is a quantitative study using primary data obtained from questionnaires and measured using a Likert scale. Data were analyzed using a simple regression test. The population of this study was SMA N 1 Muntilan with a total of 1,065 students where the sample taken was only 10% or 90 students who were sampled for this study. The results of this study indicate that brand ambassadors have an influence on the motivation to use the teacher's room learning application.
Co-Authors Bintang Nurul Fikri Vivi Fajri