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All Journal International Journal of Economics, Management, Business, and Social Science Jurnal Ilmu Ekonomi dan Sosial (JIES)
Christina Ariadne Sekar Sari, Christina Ariadne Sekar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Profitability, Liquidity, Assets Structure, Company Size and Risk on Capital Structure: Study on Food and Beverage Companies on Indonesia Stock Exchange Rosdiana, Riska; Karyatun , Subur; Sari, Christina Ariadne Sekar
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.263

Abstract

This research aims to determine the effect of profitability, liquidity, tangibility, firm size, and risk on capital structure. The population used in this study is manufacturing corporation sub-sectors of food and beverages listed on the Indonesia Stock Exchange 2014-2018 period. This research used a saturation sampling method and acquired a sample of 16 companies. Independent variables use this research of profitability, liquidity, tangibility, firm size, and risk, and dependent variables use capital structure. Hypothesis testing was done by using double linear regression by Eviews 9. The results of this research show that (1) profitability has a positive and significant effect on capital structure, (2) liquidity has a positive and not significant effect on capital structure, (3) tangibility and firm size have a negative and not significant effect on capital structure, (4) risk has a positive and not significant effect on capital structure
ANALISIS PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CUSTOMER-BASED RETAILER EQUITY (STUDI PADA PELANGGAN MINI-MARKET INDOMARET DI RAWA BUAYA, JAKARTA BARAT) Sari, Christina Ariadne Sekar
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v13i2.2429

Abstract

Brand equity sangat penting untuk sebuah merek agar dapat bersaing di era yang sangat kompetitif saat ini. Konsep brand equity dapat juga diterapkan pada peritel, yang disebut sebagai customer based retailer equity (CBRE). Indomaret sebagai salah satu peritel mini-market yang mendominasi pasar di Indonesia berusaha untuk meningkatkan brand equity-nya agar dapat memenangkan persaingan. Salah satu cara untuk meningkatkan CBRE adalah melalui komunikasi pemasaran terpadu (IMC). Studi ini bermaksud untuk mengetahui pengaruh IMC terhadap CBRE Indomaret. Hasil analisis SEM dengan LISREL menunjukkan bahwa IMC berpengaruh positif dan signifikan terhadap CBRE. Pengaruh IMC terhadap CBRE adalah sebesar 57% dan sisanya dipengaruhi faktor lain
Co-Authors Karyatun , Subur Rosdiana, Riska