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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Indonesia Sosial Sains
Budiarto Budiarto
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Peningkatan Jalan Lingkungan Untuk Mendukung Kegiatan Ekonomi Warga RT 01 Dusun Mojolegi Karang Tengah Imogiri Bantul Sriyadi Sriyadi; Jazaul Ikhsan; Budiarto Budiarto
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 7. Sarana dan Prasarana Publik dan Mitigasi Bencana
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.57.1147

Abstract

Mata pencaharian penduduk Dusun Mojolegi sebagian besar petani dan sebagian usaha mikro, kecil, dan menengah. Sejalan dengan perkembangan zaman, jumlah penduduk RT 01 Dusun Mojolegi mengalami peningkatan di beberapa tahun terakhir. Konsekuensinya, lahan kosong menjadi perumahan. Akibatnya beberapa rumah tidak mendapatkan akses jalan umum. Untuk menyelesaikan persoalan diperlukan pembangunan jalan baru. Hal ini tidak mudah karena akan ada warga kehilangan tanahnya, padahal mereka tidak memerlukan jalan baru. Untuk menyelesaikan permasalahan dengan cara : (1) Forum grup diskusi dengan warga untuk menjembatani warga yang kehilangan tanah untuk jalan, (2) pengukuran dan persiapan lahan, dan (3) pengerasan dan pembuatan tanggul penahan tanah. Kegiatan yang sudah dirancang dan direncanakan bisa dilaksanakan dengan baik. Kegiatan pengabdian meliputi: (a) Forum grup diskusi dengan warga untuk menjembatani warga yang kehilangan tanah untuk jalan; (b) Pengukuran dan persiapan lahan, dan (c) Pengerasan dan pembuatan tanggul penahan tanah diikuti dengan antusias oleh masyarakat. Hasil evaluasi kegiatan menunjukkan bahwa tingkat ketercapaian program pengabdian mencapai 90%. Berdasarkan tingkat ketercapaian perlu pendampingan oleh pemerintah dan perguruan tinggi yang berkesinambungan demi terbentuknya atau dibukanya jalan baru di RT 01 Dusun Mojolegi yang lebih baik lagi
Selection of Recommended Marketing Strategy of Arrowroot Cereal at PT Serela Prima Nutrisia Using Analytical Hierarchy Process Budiarto budiarto; Stefanus Dannydra Prasetyo
Jurnal Indonesia Sosial Sains Vol. 4 No. 04 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i04.805

Abstract

PT Serela Prima Nutrisia is a company engaged in the arrowroot (Maranta Arundinacea)-based processing product. (1) This research aimed to identify and analyze alternative strategies that could be applied in Oriflakes marketing activities and (2) to identify the company’s marketing strategy that could be recommended according to the segmentation, targeting, and positioning. This research used a descriptive approach. The location determination method used case studies whereas the determination of the respondents used a purposive method. Types of data used in this research were primary and secondary data. The data collection methods used in this research were observation, interviews, documentation, recording, and questionnaires. The analytical techniques used in this research were Descriptive Analysis, Internal and External Factors Matrix, IE Matrix (Internal External), and AHP (Analytical Hierarchy Process). The results from this research showed that the marketing mix applied by the company were product, price, promotion, place, and the STP concept, which were segmentation, targeting, and positioning. The results from the IE matrix showed that the company position was on hold and maintain. The results of the AHP matrix showed that the highest socre was obtained on the product development strategy. An alternative strategy recommended for the company was a product development strategy.
Co-Authors Jazaul Ikhsan Sriyadi Sriyadi Stefanus Dannydra Prasetyo