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All Journal Jurnal Gema Ngabdi eJEBA
Yusli Mariadi
Fakultas Ekonomi dan Bisnis Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Karakteristik Wirausaha, Lingkungan Eksternal, Kecanggihan Teknologi dan Strategi Bertahan Terhadap Keberlangsungan UMKM di Kecamatan Gerung, Kabupaten Lombok Barat Selama Pandemi Covid-19: (The Influence of Entrepreneurial Characteristics, External Environment, Technological Sophistication and Defense Strategies on the Sustainability of MSMEs in Gerung District, West Lombok Regency During the Covid-19 Pandemic) Selpia Wulan Dari; Biana Adha Inapty; Yusli Mariadi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 9 No. 2 (2022): e-JEBA Volume 9 Number 2 Year 2022
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v9i2.30676

Abstract

This study aims to determine the effect of entrepreneurial characteristics, external environment, technological sophistication and survival strategies on the sustainability of MSMEs in Gerung District, West Lombok Regency during the COVID-19 pandemic. This study takes a quantitative approach to associative research. This research relies on original data. All MSMEs in Gerung District, West Lombok Regency, were included in this study. Purposive sampling was employed using a sample of 59 SMEs in this study. Using Partial Least Square (PLS) version 3.0, investigate the impact of entrepreneurial traits, external environment, technological sophistication, and survival strategies on the sustainability of MSMEs. The findings reveal that entrepreneurial traits and technological sophistication have no bearing on MSMEs' long-term viability, however the environment and survival tactics have a favorable and significant impact. Expanding the population and increasing the number of samples, upgrading instruments, and adding pertinent independent variables such as entrepreneurial spirit and risk calculation abilities are all proposals for future research. The implications of this research are expected to be additional information for MSME actors and interests in the business world first during the COVID-19 pandemic.
Pendampingan Penggunaan Dompet Digital Sebagai Solusi Efisiensi Transaksi Umkm Pedagang Warung/Kios/Toko Di Kota Mataram Nurabiah Nurabiah; Nur Fitriyah; Herlina Pusparini; Bambang Bambang; Yusli Mariadi; Akram Akram; Yudiawan Saputra; Yusnita Divandra; Mayu Finnari
Jurnal Gema Ngabdi Vol. 8 No. 1 (2026): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v8i1.671

Abstract

Digital transaction adoption is increasingly essential for micro, small, and medium enterprises (MSMEs), particularly small shops and kiosks in Mataram City, which still face limitations in digital financial literacy. This community service program aims to enhance MSME owners’ understanding and practical skills in using QRIS as an efficient, secure, and transparent digital payment system. The implementation methods include partner needs assessment, pre-test, training and hands-on QRIS practice, post-test evaluation, and continuous assistance through both offline and online consultations. The program involved 10 MSME participants and employed a Likert-scale questionnaire based on three main indicators: basic QRIS knowledge, transaction usage, and payment security and transparency. The results indicate a significant improvement, with the average score increasing from 2.57 (pre-test) to 3.58 (post-test). The distribution of competency levels also shifted toward higher categories after the intervention. These findings demonstrate that structured mentoring effectively improves digital payment literacy and adoption among MSMEs. The program contributes to strengthening financial management, reducing cash transaction risks, and improving business competitiveness in the digital economy era.
Co-Authors Akram, Akram Bambang Bambang Biana Adha Inapty, Biana Adha Herlina Pusparini Mayu Finnari Nur Fitriyah Nurabiah Selpia Wulan Dari Yudiawan Saputra Yusnita Divandra