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All Journal MBR (Management and Business Review)
Yustina Chrismardani
Universitas Trunojoyo Madura, Indonesia
Economics, Econometrics & Finance Social Sciences

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Analisis ekowisata garam di Kabupaten Sumenep: pendekatan Triple Helix Triana Setiyarini; Yustina Chrismardani
MBR (Management and Business Review) Vol 6 No 2 (2022): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i2.6576

Abstract

One of the solutions offered to overcome the economic problems faced by salt farmers in Sumenep Madura is salt ecotourism. The research objective was to find out the right strategy formulation in exploring the potential of salt ecotourism in Sumenep Regency through a SWOT analysis (analysis of strengths and weaknesses as well as opportunities and challenges that will be faced). The primary data is taken from interviews and questionnaires involving the role of academia, business and government which is known as the triple helix. The results of the study show that Kertasada Village has strong internal resources and has opportunities from strong external factors to realize salt ecotourism.
Co-Authors Triana Setiyarini