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All Journal MBR (Management and Business Review) International Journal of Social Science, Education, Communication and Economics
Karen Karen
Universitas Internasional Batam, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analyzing the effects of digital marketing on brand awareness among internet users Karen Karen; Immanuel Zai
MBR (Management and Business Review) Vol 6 No 2 (2022): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i2.7298

Abstract

Information technology advancements have influenced how marketing is carried out in the sector with that, a variety of platforms and methods for raising consumer brand awareness. Digital marketing strategies such as advertising, social media marketing, content marketing, email marketing, and website marketing are well-known and used across a variety of industries in our fast-evolving technology. This article provides a thorough analysis of how various digital marketing strategies related to brand recognition. In light of this, the study design for this work is comparative causal, and the primary data used were those that were gathered from 273 consumers of digital media in the province of Riau Island and evaluated using the SmartPLS program. The theory was put to the test, and the results revealed a significant positive association between internet advertising and brand recognition. The study can be further expanded using data from various age groups, geographic locations, and other digital marketing strategies which wasn’t further studied in this study.
Analysis of Cash Flow Shenanigans at PT Cakra Mineral Tbk Natalis Christian; Karen Karen; Kelvina Yenanda; Vinvin Evelyn
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 2 (2023): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i2.134

Abstract

The cash flow statement presents the company's cash flows are divided into 3 categories, which is operating, investing and financing activities. The purpose of this research is to examine and analyze cash flow shenanigans at PT Cakra Mineral Tbk in 2014-2016. This research is in the form of a case study involving fraud cases committed by PT Cakra Mineral Tbk. In detecting and analyzing fraud in company financial statements, this study uses secondary data that can be obtained from the IDX website or company website. The results of the analysis show that there are indications that PT Cakra Mineral Tbk has fake cash flows because the company consolidated its financial statements with two companies that had not been legally acquired. This can lead to an increase in revenue as shown in the 2016 report. This significant increase in sales can also be caused by an acquisition agreement that has beautified its financial statements. Apart from that, this company can also be said to be a red flag of selling receivables due to a drastic decrease of receivables in 2016, while in previous years there was no decrease as much. Based on the results of the analysis, this fraud has caused losses to various parties.
Co-Authors Christian, Natalis Immanuel Zai Kelvina Yenanda Vinvin Evelyn