Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MBR (Management and Business Review)
Roberto Andrew
School of Business and Management, Petra Christian University, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perceived playfulness, perceived usefulness, confirmation dan continuance intention pada layanan video on demand: satisfaction sebagai mediasi Roberto Andrew; Retno Ardianti
MBR (Management and Business Review) Vol 6 No 2 (2022): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i2.7549

Abstract

Despite the increasing number of video-on-demand (VOD) subscribers during the pandemic, extant research has not explained factors that might contribute to customers’ intention to continue their subscriptions. Therefore, this study aims to explain the effect of perceived playfulness, perceived usefulness, and confirmation on continuance intention with satisfaction as the mediating variable. By using partial least squares (PLS) in our data analysis, our results show the importance of confirmation or the fit between customer expectations and their real experiences in using VOD services on continuance intention. In addition, the results show the role of customer satisfaction either as the full mediating or partial mediating variable that explains the relationship between perceived playfulness, perceived usefulness and confirmation on continuance intention.
Co-Authors Retno Ardianti