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All Journal YUME : Journal of Management Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Tali Jagad Jurnal Ilmiah Manajemen
Reni Yusnita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Kebijakan Produk Global Dalam Pembuatan Produk Baru Untuk Pasar Global Diah Safri Yulinda; Mohd Haiqal Alif Ramadhani; Reni Yusnita; Suhairi Suhairi
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3303

Abstract

Ketika memasuki pasar global perusahaan akan memiliki sebuah tantangan tersendiri yaitu dengan mengembangkan kebijakan dan strategi produk yang menanggapi permintaan pasar, kompetitor, dan sumber daya organisasi di seluruh dunia. Penyeimbangan Kebijakan pada produk  harus memanfaatkan penyesuaian produk dengan preferensi pasar lokal dan memfokuskan sumber daya pada organisasi dengan sejumlah produk kecil nonkomersial. Produk adalah segala sesuatu yang ditawarkan ke pasar untuk memuaskan keinginan atau kebutuhan. Semuanya termasuk  barang material, layanan, acara, tempat, organisasi, ide atau  kombinasi dari hal-hal yang baru saja disebutkan. Metode dalam penelitian ini menggunakan pendekatan ribrary research atau studi kepustakaan. Studi kepustakaan ini merupakan metode yang digunakan dalam mengumpulkan berbagai pengetahuan dan informasi data terperinci sesuai dengan penelitian. Dimana data yang diambil dan dikumpulkan melalui media internet. Penulis mengumpulkan literatur yang berasal dari buku, jurnal, artikel yang membahas tentang produk, kebijakan produk serta kebijakan produk global untuk produk baru yang kemudian dipahami seccara mendalam agar menghasilkan kesimpulan. Hasil penelitian ini menungkapkan kebijakan produk global dalam pembuatan produk baru untuk pasar global harus memperhatikan memperhatikan beberapa aspek yaitu: identifikasi produk baru, pembentukan departemen produk baru dan pengujian produk dipasar nasional sebelum di jual di pasar global. Kata Kunci: Produk Global, Produk Baru, Pasar Global
article text Artikel Penentuan Harga Pokok Produk Metode Harga Pokok Pesanan Pada Percetakan Fahmi Gemurung: Penentuan Harga Pokok Produk Metode Harga Pokok Pesanan Pada Percetakan Fahmi Gemurung Dian Fahriani; Diana Sharfina; Anindita Putri Novinda; Atika Muhfida Hanum; Reni Yusnita
TALI JAGAD JOURNAL Vol. 1 No. 2 (2023): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.tjj.2023.01.11

Abstract

Abstract This research is useful in order to be able to know the cost of the product and the ordering product price method at the Fahmi Gemurung Printing. Research that we apply using descriptive analysis. This evidence is presented using an interview process. This study presents that the cost of products made by Fahmi Gemurung Printing already uses the order principal method. The direction of this research is to find out the price of the product in each order and the total cost of each order and each unit. Characteristics of job order costing at Fahmi Gemurung Printing For special order production, each product unit needs to be calculated separately, and the expenses incurred during production can be divided into direct production costs and indirect production costs. Direct production costs consist of raw material costs and labor costs which are calculated based on realized costs. This order will obtain a price by calculating the orders that have been received divided by the total cost of production.
Pengaruh Online Marketing Dan Biaya Ongkos Kirim Terhadap Keputusan Pembelian Pada UMKM Pisang Pasir Memey Reni Yusnita; Annio Indah Lestari Nasution; Nursantri Yanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.373

Abstract

Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.
Co-Authors Anindita Putri Novinda Atika Muhfida Hanum Diah Safri Yulinda Dian Fahriani Diana Sharfina Mohd Haiqal Alif Ramadhani Nasution, Annio Indah Lestari Nursantri Yanti Suhairi Suhairi