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All Journal Jurnal Pendidikan dan Konseling Enrichment : Journal of Management
Abdurrahman Faris Indriya Himawan
Universitas Muhammadiyah Gresik, Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Keamanan, Kenyamanan dan Tingkat Kepercayaan pada Pembelian Fashion di Online Shop Mochammad Maulana Ischaq; Abdurrahman Faris Indriya Himawan
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 5 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i5.7135

Abstract

Di zaman sekarang ini, internet telah mengubah arus perdagangan dalam dunia bisnis menjadi serba digital. Aktivitas belanja online kini semakin diminati oleh masyarakat Indonesia. Hal ini didukung oleh hasil penelitian yang diungkapkan oleh Philip Yen (Group Head Emerging Payment Asia Pacific Middle East Africa Mastercard Worldwide). Keputusan pembelian adalah aktivitas individu yang terlibat langsung dalam pengambilan keputusan untuk melakukan pembelian dari produk yang telah ditawarkan oleh penjual. Sampel yang diperoleh adalah 75. Pengumpulan data yang kami lakukan adalah dengan menyebarkan kuesioner. Hasil pengujian regresi linier berganda dari penelitian ini menghasilkan bahwa keamanan, kenyamanan, dan kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian yang artinya keputusan pembelian akan lebih ditingkatkan.
The effects of cash on delivery, online customer review, and rating on Tiktok shop application towards customer loyalty Ice Syahriya; Abdurrahman Faris Indriya Himawan
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.907

Abstract

This study aims to analyze the effects of Cash on Delivery, Online Customer Review and Rating on TikTok Shop application towards customer loyalty (study on TikTok shop customers). This study used quantitative research with the number of respondents as many as 100 respondents. Sampling technique of purposive sampling data were collected through survey of 100 respondents/participants. The study used primary data obtained from the distribution of questionnaires online. The respondents were Indonesians who had purchased on the TikTok Shop application. Then, non-probability sampling was used for sampling. In this study, it was found that there is a positive influence between Cash on Delivery, Online Customer Reviews, and Rating on the customers. The results revealed that variables of Cash on Delivery (X1) had positive effect or increased the customer loyalty variable (Y) by 27,9 %, variable of Online customer reviews (x2) and Rating (X3) had positive effect or increased to the customer loyalty variable (Y) by 31,6 %. The conclusion of this study is that there is a positive and significant effect of Cash on Delivery on customer loyalty. In addition, there is a positive and significant effect of online customer review and rating on customer loyalty.
Co-Authors Ice Syahriya Mochammad Maulana Ischaq