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All Journal Zawiyah: Jurnal Pemikiran Islam Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Mutiara Rizqa Chairunnisa
UIN Sunan Kalijaga Yogyakarta
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Lentera: Jurnal Ilmu Dakwah dan Komunikasi

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Interactive Da’wah Communication of Ustadz Syam on TikTok Mochammad Irfan Achfandhy; Mutiara Rizqa Chairunnisa
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 6, No 01 (2022): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v6i1.5280

Abstract

TikTok is a da'wah communication medium for preachers containing content related to religious teachings. Each da'wah content receives various responses and reflects an interactive communication model. Thus, this study aims to investigate the interactive communication model within religious preaching on TikTok. The study focuses on the responses of internet users to the religious leader Ustadz Syam's content, as featured on his TikTok account @syam_elmarusy. The primary data was gathered using a qualitative approach, employing the netnography method. The content analysis method with the interactivity theory was used for analysis. The findings suggest that interactivity in religious preaching on TikTok can be divided into three categories: user-to-system interactions (such as likes, views, and subscribers), user-to-user interactions (such as comments from internet users), and user-to-document interactions (such as sharing content with other users). The results illustrate the interconnected pattern of interactivity between internet users, the content creator, and the TikTok platform, where all parties reinforce and complement each other.
Co-Authors Fajrina Margareth Viruliana Mochammad Irfan Achfandhy