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All Journal JURNAL SAINS PEMASARAN INDONESIA Indonesian Journal of Innovation Studies
Meilisa Fani Herdiati, Meilisa Fani
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Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

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Keputusan Pembelian Produk Limited Edition: Systematic Review Herdiati, Meilisa Fani; Iriawan, Andi; Fitriyah, Hadiah
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.73-87

Abstract

Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase “limited edition products”. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.
Reducing Wait Times and Enhancing Communication Boost Patient Satisfaction in Healthcare: Mengurangi Waktu Tunggu dan Meningkatkan Komunikasi Meningkatkan Kepuasan Pasien dalam Layanan Kesehatan Herdiati, Meilisa Fani; Fitriyah, Hadiah
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1110

Abstract

This study examines how waiting time and health literacy-sensitive communication (HL-COM) affect patient satisfaction in the executive outpatient unit of Hospital Z. Using a sample of 120 respondents and analyzing data with Partial Least Square (PLS) structural equation modeling, we found that waiting time negatively impacts patient satisfaction. However, HL-COM significantly moderates this effect, mitigating the negative impact of waiting time. These findings suggest that hospital management should focus on both reducing waiting time and improving doctor-patient communication to enhance patient satisfaction. Highlights: Negative Impact: Waiting time significantly reduces patient satisfaction. Moderating Role: HL-COM moderates the effect of waiting time on satisfaction. Management Focus: Reduce waiting time and enhance doctor-patient communication. Keywords: Patient satisfaction, waiting time, health literacy-sensitive communication, hospital management, Partial Least Square (PLS)
Co-Authors Hadiah Fitriyah Iriawan, Andi