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All Journal Jurnal Edueco Jurnal Manajemen
Amirah Kallabe
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Economics, Econometrics & Finance Education Social Sciences Other

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PENERAPAN SISTEM PEMUNGUTAN PAJAK PARKIR PADA BAPENDA KOTA MAKASSAR ILHAM ZAINUDDIN SALLE; Amirah Kallabe; Sudirman Kati; William Surya Limoa; Josina Lawalata
Jurnal Edueco Vol. 5 No. 2 (2022): Desember
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v5i2.137

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat penerapan sistem pemungutan pajak parkir dalam upaya meningkatkan pendapatan asli daerah (PAD) pada Bapenda Kota Makassar. Metode analisis data yang digunakan adalah metode kualitatif, yaitu mengumpulkan data kemudian melakukan wawancara dan analisa serta diolah dari obyek yang diteliti dengan kriteria yang telah ditetapkan. Hasil penelitian menunjukkan bahwa kontribusi Pajak Parkir terhadap PAD Kota Makassar dikatakan rendah atau tidak melewati target yang telah di tentukan dikarenakan wajib pajak parkir tidak taat atau lalai membayar pajak.
Service Quality and Company Image on Insurance Customer Satisfaction and Loyalty Abdul Haris; Muhammad Idris; Amirah Kallabe
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2142

Abstract

This research investigates the impact of service quality on corporate image, customer satisfaction, and customer loyalty. It was conducted at the Makassar branch of PT. General Insurance Bumiputera Muda 1967. Data were collected through a survey with a questionnaire, utilising purposive sampling to select 112 samples from the total population of 226 company customers. Structural Equation Model (SEM) was employed for data analysis. The findings indicate that service quality and corporate image significantly influence customer loyalty through their impact on customer satisfaction. Service quality emerged as the dominant factor in customer loyalty, followed by corporate image. This study highlights the pivotal role of service quality and corporate image in driving customer satisfaction and loyalty at PT. General Insurance Bumiputera Muda 1967's Makassar branch. These insights can inform strategies for enhancing customer relationships and fostering business growth.
Co-Authors Abdul Haris ILHAM ZAINUDDIN SALLE Lawalata, Josina Muhammad Idris Sudirman Kati William Surya Limoa