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All Journal Journal of Management and Bussines (JOMB)
Titi Hasanah
Sekolah Tinggi Ilmu Ekonomi (STIE) Serelo lahat

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Pengaruh Kualitas Pelayanan dan Lokasi terhadap Minat Pembeli Titi Hasanah
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4479

Abstract

This study aims to determine the effect of location on purchase intention at Puyang Lahat Coffee Shop, the effect of service quality on purchase intention at Puyang Lahat Coffee Shop, and the effect of location and service quality on purchase intention at Puyang Lahat Coffee Shop. The data analysis method used is quantitative analysis by using validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), hypothesis test (t test and F test) and multiple regression analysis test, and coefficient determination test. . The results showed that location has a significant effect on purchase intention, this can be seen from the value of tcount > ttable (5.229 > 1.986). While service quality has a significant effect on purchase intention, this can be seen from the t count > t table (3.176 <1.986). Also, location and service quality simultaneously have a significant effect on customers, this can be seen from the F count > F table (186, 326 > 3.10) and the significance value < significance level (α) 0.05 (0.000 < 0.05 ). Conclusion, a) the increasing location and quality of service, the increasing interest in buying; b) the increasing the location, the higher the interest in buying; c) the more the location increases, the more interest in buying will also increase. Keywords: Service Quality, Location, Purchase Intention
Determinasi Motivasi Kerja, Kompetensi, Pelatihan dan Kepuasan Kerja terhadap Kinerja Karyawan Titi Hasanah; Markus Markus
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.6059

Abstract

The aims of the research are, a) to analyze the level of encouragement of work motivation, competence, training, and job satisfaction on performance; b) analyze the influence of work motivation, competency, training, and job satisfaction simultaneously on employee performance at PT Ansaf Inti Resources. The research method used is a survey research method. Respondents were 83 employees of PT Ansaf Inti Resources. This type of research is explanatory research. Data collection was carried out through questionnaires and company documents. Data analysis using multiple regression analysis. The results showed, a) based on the t test, the work motivation variable (Xl) had a significance value of 0.022 <0.05 and a positive coefficient value of ~1 of 0.099 had a significant positive effect on performance (Y); b) based on the t test, the competency variable (X2) has a significance value of 0.000 <0.05 and a positive ~2 coefficient value of 0.591 has a significant positive effect on performance (Y); c) based on the t test, the training variable (X3) has a significance value of 0.049 > 0.05 and a positive ~ coefficient value of 0.067 and has a significant positive effect on performance (Y); d) based on the t test, the job satisfaction variable (X4) has a significance value of 0.000 > 0.05 and a positive ~ coefficient value of 0.313 and has a significant positive effect on performance (Y). Conclusion, a) motivational variables affect employee performance; b) the variable competence with motivation has a significant effect on employee performance; c) the variables of training along with motivation and competence have a significant effect on employee performance; d) the variables of job satisfaction together with motivation, competency, training and job satisfaction have a significant effect on employee performance Keywords: Job Satisfaction, Employee Performance, Competence, Work Motivation, Training
Co-Authors Markus Markus