Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Liska Febrianti
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Lingkungan Pemasaran Global Terhadap Potensi Wisata Pantai Kuta Bali Dalam Menarik Wisatawan Mancanegara Suhairi Suhairi; Amelia Putri; Liska Febrianti; Revika Viola Azzahara; Rifki Akmal Tanjung
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how the strategies adopted to create sustainable tourism on the motivation and behavior of tourists can affect the global marketing at Kuta Beach Bali that will be carried out. Sustainable tourism consists of environmental dimensions, economic dimensions, socio-cultural dimensions, and tourist satisfaction levels. This study uses a descriptive method, namely by looking at previous research and tourist data from several previous years. Whether the presence of tourists can facilitate the development of global marketing, we estimate the strategy we will take to attract tourists. Data collection is done through documentation. The results of the study show that Bali Kuta Beach Tourism has the potential and opportunities to develop tourism products that are more attractive to tourists in addition to tourism activities such as excursions and snorkeling. The tourism product in question is in the form of special interest tourism which has activities that can be packaged into tour packages.
Co-Authors Amelia Putri Revika Viola Azzahara Rifki Akmal Tanjung Suhairi Suhairi