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All Journal Agrisurya : Jurnal Agribisnis Dan Sumber Daya Pertanian
Ulmia
Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Kendari
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Farmers' Perceptions of Cashew Marketing Channels in North Wawonii District, Konawe Islands Regency Ulmia; Embe
Agrisurya Vol 1 No 2 (2022): Agrisurya, Desember 2022
Publisher : Fakultas Pertanian Universitas Muhammadiyah kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.27 KB) | DOI: 10.51454/agrisurya.v1i2.107

Abstract

This research was conducted in North Wawonii District, Konawe Islands Regency in January-February 2020. The aim of this study was to determine farmers' perceptions of cashew marketing channels in North Wawonii District, Konawe Islands Regency. The population in this study are farmers who cultivate cashew, totaling 320 people. The size of the sample is determined based on the slovin formula so that a sample of 39 people is obtained. Farmers' perceptions of each marketing channel are: Perceptions of the cashew price aspect for channel 1 disagree (TS), while for channel 2 strongly agree (SS), perceptions of the aspect of ease of reaching marketing channel channel 1 strongly agree (SS), while for channel 2 do not agree (TS), the perception of the capacity aspect for channel 1, farmers disagree (TS), while channel 2 strongly agree (SS).
Co-Authors Embe