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All Journal Kalijaga Journal of Communication
Dian Eka Permanasari
UIN Sunan Kalijaga Yogyakarta
Social Sciences Other

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Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected Dian Eka Permanasari
Kalijaga Journal of Communication Vol. 4 No. 2 (2022)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.42.06.2022

Abstract

This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. The results of the study show that visualization of Yamaha Fazzio Hybrid-Connected advertisements seeks to build emotional branding through a series of strategies such as building relationships with consumers, multi-sensory experiences, affirming vision, and imagination to establish communication with consumers as self-actualization.
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