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All Journal Community Empowerment
Meity Luisa Halena Lado
Universitas Sains dan Teknologi Jayapura, Jayapura, Indonesia
Arts Humanities Education Public Health Social Sciences

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Training on the use of e-commerce to MSMEs in Kayo Batu Village, Jayapura City Evanita Veronica Manullang; Marla Sheilamita Shalin Pieter; Meity Luisa Halena Lado; Susi Marianingsih
Community Empowerment Vol 7 No 12 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8032

Abstract

One of the villages in Jayapura City is Kampung Kayo Batu, which provides a variety of MSME products. The marketing and sales of MSME products are still performed in the traditional way. According to this, MSME performers still receive a limited amount of income. Knowing how information and communication technology (ICT) is used is important for expanding product marketing and sales. This community service activity aims to help MSME actors use ICT in promoting and marketing their products. The method applied in this activity includes socialization and training on the use of social media and e-commerce for promoting MSME products in Kayo Batu Village. The result obtained from the program is the actors receive a new understanding which encourages to start promoting their products online through e-commerce and social media.
Co-Authors Manullang, Evanita Veronica Marla Sheilamita Shalin Pieter Susi Marianingsih