Article Per Year (5 Year)
p-Index From 2020 - 2025
1.789
P-Index
This Author published in this journals
All Journal El-Iqtishady Jurnal Ekonomi Syariah Pelita Bangsa Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Adl Islamic Economic Maslahah: Jurnal Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Finance
Yeni Kartikawati
Universitas Islam Zainul Hasan Genggong
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Formosa Journal of Science and Technology (FJST)

 1 
Marketing Strategy for Mudharabah Savings (Tabah) Products in Increasing the Number of Customers at the KSPP Syariah BMT NU East Java Leces Branch Yeni Kartikawati; Siti Amina
Formosa Journal of Science and Technology Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i1.2439

Abstract

The purpose of this study was to find out how the marketing strategy for mudharabah (Tabah) savings product was carried out by KSPP Syariah BMT NU Jawa Timur Cabang Leces Probolinggo increased the number of customers. Data collections methods used are observation and interview. In this study it can be concluded that in marketing savings products the intial action is knowing the situation so that you can know what steps will be taken. Best on the findings of the data, that the marketing strategy for mudharabah (Tabah) saving products in increasing the number of customers at the BMT NU JATIM Cabang Leces Probolinggo institution used the 7P&1C marketing mix that is product, price, place, promotion, people, process, physical evidence, and customer service.
Co-Authors Abd. Ghafur Eka Amiati Ningsih Hayatul Millah Moh Rizal Kurniawan Najah, Safinatun Nova Auliatul Faizah Nuntupa Nurdian Nila Sari Siti Amina Tri Nadhirotur Roifah Umi Zakiyah