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All Journal JURNAL EKOBIS DEWANTARA
Anis Futihatu Rohmah
STIE Widya Wiwaha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MARKETING MIX TERHADAP PENJUALAN PADA TOKO KARPET AB07 YOGYAKARTA Anis Futihatu Rohmah; Beta Asteria
JURNAL EKOBIS DEWANTARA Vol 6 No 1 (2023): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v6i1.3547

Abstract

The objective of this study was to determine how the carpet shop AB07 Yogyakarta's product, price, location, and promotion all affect sales. This study focused on customers who had previously visited the carpet shop AB07 Yogyakarta. A purposive sampling technique was utilized in this study to ensure that no population was sampled. In order to collect data for this study, a questionnaire (questionnaire) was used. In this study, descriptive analysis and statistical data are conducted with SPSS 23. This study found that the product marketing mix, price, location, and promotion all had an impact on sales simultaneously at the carpet shop AB07 Yogyakarta. Product, location, and promotion all have a significant impact on sales, while price has no significant effect. The R Square of 85% indicates that the marketing mix has a significant impact on sales. Keywords: Marketing mix; Sales.
Co-Authors Beta Asteria