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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Widji Astutik
Universitas Merdeka Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Layanan, Kompetensi & Promosi Terhadap Citra Program Magister Manajemen Di Malang Andri Firmansyah; Widji Astutik; Junianto Tjahjo Darsono
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 5 No 2 (2020): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.463 KB) | DOI: 10.36636/dialektika.v5i2.459

Abstract

This study aims to analyze the effect of service quality, competence, and promotion on the image of the Magister of Management Study program in Malang. The method used is quantitive research using a questionnaire research instrument that is distributed to master student in management. The Analysis used is multiple linear regression using SPSS. The results of this study indicate students’ perceptions of service quality, competence, and promotion effect the image of the master’s management study program and promotion becomes the dominant variable affecting the image of the master’s management study program.
Co-Authors andri firmansyah Junianto Tjahjo Darsono