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All Journal Business Review and Case Studies
Anny Ratnawati
School of Business, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Acceptance Analysis of ‘X Super-App’ Digital Banking Service Through TAM and TPB Integration Pangestika Krisnamurti; Anny Ratnawati; Agustina Widi
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.271

Abstract

Society 5.0 has created a digital transformation phenomenon that provides new opportunities and challenges for all industries, including the banking industry. Bank X developed a digital banking service, namely X Super-App, to face the phenomenon. This research aims to examine the acceptance of X Super-App by identifying user characteristics and analyzing the influence of personal factors and social influence factors on X Super-App acceptance using the technology acceptance model and the theory of planned behavior variables. The sample in this study was 191 respondents selected by the purposive sampling technique. Data analysis used the SEM PLS method, and the descriptive method refers to questionnaires data, and literature studies. The results showed that personal and social influence factors significantly affected the acceptance of X Super-App. The proposed solutions are adding new features to the X Super-App and maintaining the stability of the X Super-App. Keywords: digital banking service, digital transformation, technology acceptance, technology acceptance model, theory of planned behavior
The Effect of Consumer’s Perceived Ethicality on Purchase Intention Through Brand Trust (Case Study Indofood and Unilever) Anis Zahira; Anny Ratnawati; Suhendi
Business Review and Case Studies Vol. 4 No. 1 (2023): BRCS, Vol 4 No 1, April 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.1.23

Abstract

The application of business ethics is crucial in today's competitive business world. Disclosure of ethical violations in business has an impact on consumer responses to corporate's image. The wide variety of brands in the Fast Moving Consumer Goods (FMCG) industry makes the strength of a brand very important for companies. Thus, other values in a brand have an effect on purchasing decisions. This other value becomes the point of ethical behavior involved. This study aims to analyze the relationship between consumer’s perceived ethicality on purchase intentions mediated through brand trust. The sampling method used a purposive sampling method with the characteristics of the respondents having used and consumed the Indofood and Unilever company brands (which have been described in the questionnaire for the period March to May 2022). The research sample was 120 respondents using the formula theory Hair, which is 10 multiplied by the total of indicators. This research uses Partial Least Square-Structural Equation Model (PLS-SEM) in data processing. The results of this study found that ethical perceptions received by consumers had a positive and significant effect on purchase intentions which were partially mediated by the variable consumer trust in brands. Keywords: business ethics, FMCG, brand trust, purchase intentions, PLS-SEM
Co-Authors Agustina Widi Anis Zahira Pangestika Krisnamurti Suhendi