Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management
Ilma Maulina
Pelita Bangsa University, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The role of trust as an electronic word of mouth mediation towards the interest in buying clothes online in Keenan Fashion in facebook application users Arief Teguh Nugroho; Yuhaning Praborini; Ilma Maulina
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.999

Abstract

The increasing number of online shopping transactions, especially through commerce, has given rise to a new phenomenon called live shopping. In this case, the seller will present a shopping atmosphere indirectly in front of the eyes of potential buyers. This study aims to 1) determine the effect of Ewom on consumer confidence when buying clothes online. 2) Knowing the effect of consumer trust on buying interest. 3) determine the effect of Ewom on buying interest. 4) Knowing Ewom influences the interest in buying clothes online through trust as a mediating variable. This study uses a quantitative approach involving 100 respondents. Collecting data using a questionnaire and using a literature study. Hypothesis testing in this study uses multiple linear regression analysis with a significance value of α = 5% using the SmartPLS 3.0 analysis tool. The results show that the electronic word of mouth variable has a significant effect on trust, trust has a significant effect on buying interest, Ewom has a significant effect on buying interest, as well as Ewom has a positive effect on buying interest through trust as a mediation.
Co-Authors Nugroho, Arief Teguh Yuhaning Praborini