Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ranah Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Nunik Hariyanti
Unknown Affiliation
Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO Rizki Ayun Agidiya Sari; Nunik Hariyanti
Jurnal Ranah Komunikasi Vol 6 No 2 (2022): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.6.2.112-119.2022

Abstract

A marketing communication strategy is an activity carried out to market its products to be known by many people. A marketing mix is ​​a tool for a company to achieve the right target market. Marketing communication is essential to do to encourage the success of marketing activities. Banjarejo Tourism Village applies this to determine the development and improvement of tourism in Banjarejo Tourism Village. This research is located in Banjarejo Village, Gabus District, Grobogan Regency, Central Java. This study aimed to determine the marketing communication strategy used by Banjarejo Tourism Village via Instagram@desawisatabanjarejo. The results of this study indicate that the marketing communication strategy implemented by the Banjarejo Village government by utilizing social media Instagram uses the Kotler 7P marketing concept, including product, price, place, promotion, people, process, and physical evidence. Based on the marketing mix, five marketing strategies have been running well and maximally. Meanwhile, the two marketing mixes that are less than optimal are people and promotion. In this case, less than optimal does not mean in vain, only less effective in carrying it out. Behind that, in terms of place, it is very supportive of marketing in the Banjarejo Tourism Village.
The Role of Community Engagement of Bina Anggita in Increasing Social Environment Awareness Arga Aulia Rahman; Nunik Hariyanti
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Humans interact by communicating with each other, or by giving signs that normal humans can understand. However, this is not the case for some people who have special needs. For people who have special needs, carrying out the process of interacting and communicating with individuals and groups is certainly not easy. Children with autism also experience difficulties interacting and communicating with other people. Autistic children show behavioral problems such as self-harm, aggression and tantrums (fussiness). The focus of SLB Bina Anggita is to have a role in providing information to the public about the personalities of autistic children and how to deal with autistic children who have tantrums. The lack of information in some communities regarding autistic children makes it difficult for some communities to overcome problematic behavior in autistic children. This is where the important role of SLB Bina Anggita is played. This research uses a qualitative descriptive method with interview, observation and documentation data collection techniques. The research results show that SLB Bina Anggita has a main role as a contact person for the community, as for information from SLB Bina Anggita. The form of interpersonal communication for autistic children is divided into two, namely nonverbal communication and verbal communication. In verbal communication, autistic children tend to use sign language such as hand movements and foot movements. When interacting at school, autistic children will listen to directions from the teacher to be able to interact, but if autistic children do not focus on the directions given, it will be difficult for the teacher and the surrounding environment to invite the child to interact. During the interaction, it was found that several autistic children still used tools to communicate..
Co-Authors Arga Aulia Rahman Rizki Ayun Agidiya Sari