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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA)
Tsamara Tsamara
Universitas Pekalongan
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Penerapan Digitalisasi UMKM melalui E-Commerce dan Portal Informasi sebagai Strategi Pemasaran Produk ATBM Desa Cepagan Ari Muhardono; Dina Amalia Mahmudah; Tsamara Tsamara; Muhammad Baqo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3645

Abstract

This research is a research and development research that aims to design UMKMdigitization, which is to help SMEs ATBM in Cepagan Village increase marketing reachthrough E-Commerce and Information Portals. The System Development method used is thePrototype Method using an approach to make a design quickly and gradually which includesrequirements analysis, building prototyping, evaluating prototyping, coding the system,testing the system, and evaluating the system. The results of this research are theimplementation of the digitization of MSMEs which includes the creation of E-Commerce,Information Portal Websites, QRIS Digital Payment Methods, and Application of SearchEngine Optimization. With the existence of E-Commerce, it can help MSMEs in reaching awider market and increasing product sales turnover, the information portal website for theATBM Weaving Village in Cepagan Village is used as a medium of information about theactivities of the ATBM Weaving Village in Cepagan Village with the aim of reviving the imageand existence of Cepagan Village. known as the "Kampung Tenun" Cepagan Village so that itis known to the wider community and has proven to be effective in increasing website trafficso that the potential for purchases is higher
Pelatihan Kewirasuahaan Bagi Wirausaha Pemula di Kota Pekalongan Mahirun Mahirun; Arih Jannati; Titi Rahayu Prasetiani; Tsamara Tsamara
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.404

Abstract

Entrepreneurship training for budding entrepreneurs in Pekalongan City is an effort to develop MSMEs to be competitive with other existing and developed businesses. The Department of Trade, Cooperatives and Small and Medium Enterprises of Pekalongan City in collaboration with the Faculty of Economics and Business, Pekalongan University conducted training activities aimed at fostering an entrepreneurial spirit and increasing sales of goods and services produced by MSMEs. The method used is entrepreneurship and marketing mix training for 60 (sixty) budding entrepreneurs in Pekalongan City.  The types of activities that will be carried out in this series of PKM activities include: (1) Identification and determination of target participants; (2) Identification of needs; (3) Implementation of training, and (4) Evaluation of activities. The results of the PKM implementation are the implementation of activities at the Dafam Hotel with 60 participants from novice entrepreneurs in Pekalongan City. The first day was filled with exposure to Pekalongan City Government policies that support entrepreneurship. The second day was filled with entrepreneurial motivation material, and the third day was the presentation of marketing mix material.
Co-Authors Ari Muhardono Arih Jannati Dina Amalia Mahmudah Mahirun Mahirun Muhammad Baqo Titi Rahayu Prasetiani