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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Alfa Pakasi, Alfa
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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COMPARISON ANALYSIS BETWEEN MALE AND FEMALE OF CONSUMER PURCHASE BEHAVIOR OF YAMAHA MIO Pakasi, Alfa; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 974-1096
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.727 KB) | DOI: 10.35794/emba.4.1.2016.11853

Abstract

Humans have many needs and wants that they must fulfill in his life. Motorcycles is one requirement that must be met to be used as a means of transportation. Male and female have their own criteria for selecting the type of motorcycle they want. Male and female have different decision-making to buy a motorcycle. The method used in this research is the method of comparative data, collecting data through questionnaires, data analysis methods (validity and reliability), hypothesis testing and independent sample t-test. The results showed a significant difference between male and female in the purchasing behavior of consumers towards Yamaha Mio. Yamaha Mio sellers should consider offering their products for men and women differently. Keywords: decision making, consumer purchase behavior
Co-Authors Johan Tumiwa