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All Journal Jurnal Minfo Polgan (JMP) Jurnal Abdi Masyarakat Multidisiplin
Nur Sayidah
Universitas Dr Soetomo Surabaya
Computer Science & IT Library & Information Science Mathematics Social Sciences

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MENAIKKAN GENGSI PRODUK UKM BERBAHAN BAKU DAUN KELOR MELALUI REBRANDING DAN PEMASARAN ONLINE Mustika Winedar; Nur Sayidah; Alvy Mulyaning Tyas
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 3 (2022): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v1i3.289

Abstract

 This community service program partners with SMEs producing Moringa leaf powder capsules who have problems with low sales levels and limited marketing reach. This community service activity aims to increase sales of Moringa leaf powder capsule products through rebranding strategies and the use of online marketing media. The rebranding strategy allows the product to be better known to the public from the name that the product bears. Meanwhile, product marketing through online media has several advantages, including unlimited marketing area coverage and low cost. The implementation of this community service activity is carried out using the Focus Group Discuss method in order to finalize the rebranding plan and online marketing strategy, which is followed by the mentoring method. The results of this activity were the creation of a new Moringga brand, new packaging designs, social media accounts as online marketing tools, obtaining P-IRT permits and distribution permits for herbal supplements from BPOM. By looking at the available market share which is still quite wide, and the availability of abundant raw materials, the implementation of rebranding strategies and online marketing can increase sales of Moringa leaf powder in capsule form, thereby increasing partner income. Keywords : Moringa, Branding, Marketing, Online
Tinjauan Literatur Pemasaran Rumah Bersubsidi Maulida Jofa Dini; Nur Sayidah; Sri Utami Ady
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13334

Abstract

Penelitian ini bertujuan untuk untuk mengidentifikasi dan mengetahui peningkatan pemasaran rumah bersubsidi. Dalam tinjauan literatur ini, menggali berbagai dimensi yang memengaruhi strategi pemasaran rumah bersubsidi, mencakup persepsi masyarakat, strategi pemasaran inovatif, pengaruh faktor ekonomi, tantangan regulasi, peran media sosial, edukasi masyarakat, dan pengukuran kinerja. Penelitian ini menggunakan pendekatan literatur atau review jurnal untuk mengumpulkan, mengevaluasi, dan mensintesis temuan-temuan penelitian sebelumnya yang berkaitan dengan determinan peningkatan pemasaran rumah bersubsidi. Hasil tinjauan literatur didapatkan bahwa memberikan pemahaman komprehensif tentang dinamika pemasaran rumah bersubsidi di Indonesia. Implikasinya menciptakan landasan bagi perumusan strategi pemasaran yang berdaya saing dan berorientasi pada kebutuhan masyarakat. Diharapkan, temuan ini dapat memberikan panduan berharga bagi pengembang, pemerintah, dan pemangku kepentingan dalam meningkatkan efektivitas program perumahan bersubsidi di Indonesia.
Co-Authors Alvy Mulyaningtyas Maulida Jofa Dini Mustika Winedar SRI UTAMI ADY