Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Global Business and Management Review
Jessen Jessen
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE FACTORS INFLUENCING THE WILLINGNESS TO BUY KOREAN NOODLES WITH MODERATING VARIABLE OF DOMESTIC PRODUCT JUDGEMENT Cynthia Anna Wijayanti; Jessen Jessen
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.6833

Abstract

This study aims to examine the effect of Consumer ethnocentrism and worldmindedness on willingness to buy imported Korean noodle. It is proposed that Domestic product judgement has a moderating effect toward willingness to buy imported Korean noodle. This research was using sampling method of non-probability purposive sampling collecting 115 respondents using distributed electronic questionnaires. Then, the data collected is tested and analysed using Structural Equation Model where the results showed that consumer ethnocentrism does not have negative effect on willingness to buy imported Korean noodle as proposed in H1, while world mindedness has a negative but insignificant effect on willingness to buy imported Korean noodle. The further findings suggested that domestic product judgement has no moderating effect on the relationship between consumer ethnocentrism and willingness to buy imported Korean noodle. However, the result showed that domestic product judgement proven to moderate the relationship between world mindedness and willingness to buy imported Korean noodle. The managerial implications provide several recommendations not only for domestic retailers but for importers especially in imported noodles as well.
Co-Authors Cynthia Anna Wijayanti