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All Journal Journal on Education Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Silsi Sabila
Universitas Sangga Buana
Economics, Econometrics & Finance Education Other

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Strategi Pemasaran Digital untuk Meningkatkan Ekonomi Kreatif Melalui Pengolahan Limbah Daun Nanas: Studi Kasus pada UKM Alfiber Subang Yuyun Yuniarsih; Silsi Sabila; M. Dadi Priadi; Witri Cahyati
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3599

Abstract

This research was conducted to determine the implementation of digital marketing strategies at the Alfiber Subang SMEs with the aim of expanding the market and increasing sales of Alfiber products produced from pineapple leaf waste processing. This study focused on the implementation of digital marketing strategies, the challenges faced, and the impact of the implementation of digital marketing strategies on the increase of creative economy in the Alfiber Subang SMEs. The aim of this research is to explore the potential of the creative economy through pineapple leaf waste processing, with a focus on effective digital marketing strategies for the Alfiber Subang SMEs.The results of this research indicate that the Alfiber Subang SME has great potential to increase the creative economy through pineapple leaf waste processing. However, there are still obstacles in marketing their products digitally. Therefore, this research proposes several effective digital marketing strategies, including the use of social media, websites, and e-commerce, as well as optimizing digital content. This research is expected to contribute to the Alfiber Subang SME and relevant parties in facing challenges and utilizing opportunities in digital marketing to increase the creative economy through pineapple leaf waste processing.
Strategi Target Pasar Pada Produk Custom Acrylic di Kota Bandung Ridwan Tho At Firdaus; Silsi Sabila; Yuyun Yuniarsih
Administrasi Bisnis Indonesia Vol 3 No 1 (2023): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v3i1.2616

Abstract

Tujuan  suatu perusahaan akan tercapai jika memiliki strategi pemasaran yang efektif. Pendekatan pemasaran yang umum adalah dalam hal stratrgi pemasaran yang di dalmnya ada bauran pemasaran,  (produk, harga, lokasi, promosi, orang, proses, dan bukti fisik). Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penggunaan bauran pemasaran (7P) dalam pemasaran produk Custom Arcrylik Bandung, serta untuk mengidentifikasi batasan pemasaran untuk produk Custom Arcrylik Bandung. Penelitian studi kasus sebagai sumber data (tempat dan kertas). Pengumpulan data dilakukan melalui purposive sampling. Observasi, wawancara, dan dokumentasi digunakan untuk mengumpulkan data. Peneliti, pedoman wawancara, dan catatan lapangan merupakan instrumen penelitian. Teknik analisis data yang digunakan dalam penelitian ini, yaitu analisis deskriptif dari hasil wawancara, dengan menggunakan kerangka teori yang digunakan dalam penelitian ini. Sebagai metode keabsahan data, peneliti menggunakan triangulasi. Berdasarkan hasil uji kredibilitas (triangulasi sumber dan teknik), Custom Arcrylik Bandung memenuhi unsur-unsur bauran pemasaran (Marketing Mix) dalam setiap proses pemasaran barang-barang Arcrylik.
Co-Authors M. Dadi Priadi Ridwan Tho At Firdaus Witri Cahyati Yuyun Yuniarsih