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Rebranding Program Rumpi Kuliner SHE Radio 99,6 FM Surabaya Yuliana Sukma Dewi; Nurtyasih Wibawanti Ratna Amina
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.379

Abstract

This study aims to investigate how the programming approach of a Surabaya radio station, She Radio 99.6 FM, in rebranding the Rumpi Kuliner program to catch listeners' interest. One of She Radio 99.6 FM's rebranding initiatives is the Culinary Rumpi program, which features broadcasts in the style of small talk from resource people and presenters who previously hosted the Rumpi Kuliner Dapur Manda program This name change was made to adjust the segmentation of middle-class housewives and to remove the figure element from the program name, this was also done due to a change in the program announcer. This study will conduct a qualitative descriptive analysis using the concepts of compatibility, habit formation, control of audience flow, and resource conservation from the data that has been gathered through interviews and direct observation (resource conservation). Sydney W. Head proposed the idea of broad reach, program power, and the urge to investigate She Radio 99.6 FM's strategic program in the Rumpi Kuliner rebranding initiative. Researchers have discovered that She Radio 99.6 FM is capable of rebranding the Rumpi Culinary program in accordance with the five factors by taking into account the preferences and interests of the audience.
Analisis Framing Walkout Amerika Serikat di G20 Pada Kompas.Com Novanda Zahwa Firdhaus; Nurtyasih Wibawanti Ratna Amina
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.420

Abstract

This research is entitled "Analysis of the US Walkout News Framing in the G20 Meeting on Kompas.com Online Media". To complete this research, the researcher used six news scripts, which were motivated by the US exit from the G20 forum to boycott Russia who attended the forum after its invasion of Ukraine. The object of this research is the online media Kompas.com which makes the news. In this study, the researcher wanted to know how Kompas.com framed the news. The analytical method used is the method of Robert N Entman which has four elements, namely Define Problems (defining the problem), Diagnose Causes (estimating the problem or source of the problem), Make Moral Judgment (making moral decisions), Treatment Recommendation (emphasizing completion). The results of the study show that Kompas.com uses the issue selection process used in every news story that discusses the US walkout at the G20 forum. So that it shows that the news presented by Kompas.com tries to convey the highlight of the issue by showing the truth of the facts from the sources who were there at the time of the incident and understood the issues that occurred.