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All Journal Indonesian Journal of Social Science Research
Prithu Sarkar
Amity School of Communication, Amity University, Kolkata, India
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Covidization of Media and Entertainment Industry: Current Times and the Future Ahead Romica Bhat; Prithu Sarkar
Indonesian Journal of Social Science Research Vol 3 No 2 (2022): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.03.02.07

Abstract

The paper has tried to address the modification and adaptation done by the motion pictures industry on the business model, decision-making process, and revenue model, with a case study on Walt Disney. This paper also tried to understand the digital disruptiveness probable strategies taken by media organizations to conquer the spot of market leader and gain a competitive advantage from the set of homogeneous competitors. The new normal business model that has helped Disney+ to create the core competency has given the organization a long-term benefit to make a sustainable business model. The paper further indulges on how Walt Disney’s proactive, informed, and balanced decision-making process about the sudden change in media business dynamics along with the arts and communication industry is going to be a benchmark while keeping the window of both online and offline media business with growing target audience and revenue generation. In the end, we have tried to come up with a business model for the media industry in contemporary times and the future.
Co-Authors Romica Bhat