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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Cakrawangsa Bisnis
Sri Ekanti Sabardini
STIM YKPN Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MOTIVASI, LINGKUNGAN KERJA DAN STRESS KERJA TERHADAP KINERJA PEGAWAI PADA BADAN NARKOTIKA NASIONAL PROVINSI MALUKU UTARA Risman S.A Rajak; Sri Ekanti Sabardini
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 1: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The National Narcotics Agency of North Maluku Province is an Indonesian Non-Ministry Government Institution is one of representatives from 33 provinces throughout Indonesia which is located in Ternate City. This study aims to analyze the effect of motivation, work environment and work stress on employee performance at BNNP North Maluku. The sample in this study were 52 employees of the BNNP North Maluku. The sampling technique used was the Non-probability sampling model. The analytical method used is the method of multiple linear regression analysis, t test and coefficient of determination. The results of the data from this study are that motivation does not affect employee performance at BNNP North Maluku, work environment affects employee performance at BNNP North Maluku, and stress does not affect employee performance at BNNP North Maluku.
Pengaruh Brand Ambassador terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Intervening (Kasus Produk Skincare Whitelab pada Masyarakat di Yogyakarta) Margaretha Olivia Putri; Sri Ekanti Sabardini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.399

Abstract

 This study aims to analyze the influence of Brand Ambassador on Purchase Decisions with Brand Image as an Intervening variable. Samples were taken by non-probability sampling method with purposive sampling technique. The number of samples in this study were 100 people who were consumers who had purchased at least once and used Whitelab Skincare products in Yogyakarta and were at least 12 years old. Primary data were collected using a questionnaire technique. Data analysis was performed using multiple linear regression method. Before the regression was carried out, the instruments were tested, namely validity and reliability tests, data normality tests, and classical assumption tests which included multicollinearity tests, heteroscedasticity tests. Hypothesis testing is done by t test and Sobel test. The results of the study show that Brand Ambassador has a significant positive effect on Brand Image, Brand Ambassador has a significant positive effect on Purchase Decisions, Brand Image has a significant positive effect on Purchase Decisions, and there is a positive and significant influence of Brand Ambassador on Purchase Decisions with Brand Image as an Intervening variable.
Pengaruh Kualitas Produk, Harga, dan Iklan terhadap Keputusan Pembelian Produk Lipstik Emina di Yogyakarta Ayu Yunefa; Sri Ekanti Sabardini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.190

Abstract

The increase in sales in the cosmetics industry, especially in the youth segment, is interesting to study more deeply, and has not been revealed much. Studies on the effect of the marketing mix on purchasing decisions have often been carried out, however, there are still not many teenagers making decisions about purchasing teen cosmetics. There are still some differences in research results, especially regarding the factors that affect purchasing decisions. This research was conducted on Emina’s teenage cosmetics consumers, especially on lipstick products. Want to know the price, product quality and advertisements affect the purchase decision of Emina lipstick products. A survey was conducted through distributing forms via google form, using purposive sampling method, to 110 consumers of Emina’s lipstick, who bought their own products for their own use. The results showed that only advertising had an effect on purchasing decisions, while product quality and price were partially insignificant with purchasing decisions. Simultaneously, the three independent variables have an effect on purchasing decisions. The results of this study provide input to Emina Cosmetics, especially Lipstick products, to continue to improve and improve their advertisements, because advertising is the most attractive to teenagers in product purchasing decisions.
Pengaruh Brand Ambassador, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Skincare Scarlett pada Masyarakat di Yogyakarta Laura Sri Rejeki; Sri Ekanti Sabardini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.455

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image and Price on purchasing decisions for Scarlett Whitening brand skincare products. This research is a quantitative research conducted on Scarlett skincare consumers in Yogyakarta who are consumers of Scarlett products, a total of 75 people. Data were analyzed using multiple linear regression tests. Based on the results of data analysis, the results obtained were that Brand Ambassador had a significant positive effect on purchasing decisions with a significance value of 0.016 and a regression coefficient of 0.369. Brand image has a significant positive effect on purchasing decisions with a significance value of 0.021 and a regression coefficient value of 0.328. Price has a significant positive effect on purchasing decisions with a significance value of 0.01 and a regression coefficient value of 0.417. The coefficient of determination value shows that Brand Ambassador, Brand Image and Price have an influence of 72.6% on purchasing decisions.
Co-Authors Ayu Yunefa Laura Sri Rejeki Margaretha Olivia Putri Risman S.A Rajak