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All Journal ArtComm : Jurnal Komunikasi dan Desain
Audhiandra Nur Ratri Okviosa
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Penggunaan LinkedIn untuk Personal Branding Karyawan Audhiandra Nur Ratri Okviosa
ArtComm Vol 5 No 2 (2022): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v5i2.537

Abstract

Currently, the existence of LinkedIn social media is often a means of displaying one's professional competence, especially in the field of work. This study aims to examine the use of LinkedIn for employee personal branding. The research approach used is qualitative with the case study method. The data collection technique used was interviews with 4 key informants who are private employees working for private companies in various fields, namely the technology industry, educational consulting, design, and banking. In addition, there were supporting informants consisting of 2 people who work as recruitment specialists. The results of the study show that the use of LinkedIn can construct one's identity as one's professional personal branding. Aspects that are focused on the formation of personal branding include (1) Displaying self-identity and activities in a professional manner, and (2) Awareness of the importance of developing self-image on LinkedIn as a means of social recognition
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