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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Al-Buhuts (e-journal) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Deasy Mauliana
Politeknik STIA LAN Makassar
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Efek Kualitas Layanan, Kualitas Produk, Diskon dan Lokasi pada Kepuasan Pelanggan Buyung Romadhoni; Ibrahim Ibrahim; Deasy Mauliana
Al-Buhuts Vol. 19 No. 1 (2023): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i1.3623

Abstract

The purpose of this study was to study the consequences of service quality on customer satisfaction at Domino's Pizza Makassar; consequences of product quality on customer satisfaction Domino's Pizza Makassar; the effect of the discount strategy on customer satisfaction at Domino's Pizza Makassar; the effect of location on customer satisfaction Domino's Pizza Makassar. This research method is a quantitative research method on positivism philosophy. The population sample for this study is consumers who shop at Domino's Pizza Boulevard Makassar outlets using the non-probability sampling method. The research sampling method provides a small opportunity for one population group to be sampled. The sampling technique uses a purposive sampling technique based on certain aspects in determining the sample. Selection of a group of subjects based on previously known population characteristics, and certain criteria set based on the objectives or core problems of this study. The total sample taken in this study was 50 people with the assumption that the sample represented a large number of samples that were considered appropriate in this study. The results of this study indicate that service quality, product quality, discount strategy, and business location have a positive and significant effect on customer satisfaction.  
Implementasi Permendagri Nomor 77 Tahun 2020 Tentang Pengelolaan Keuangan Daerah pada Badan Pengelolaan Keuangan dan Pendapatan Daerah Provinsi Sulawesi Barat Hasmuddin; Najmi Kamariah; Deasy Mauliana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5472

Abstract

The implementation of Permendagri Number 77 of 2020 is an important step to ensure more transparent, accountable, and efficient regional financial management. However, the challenges faced in this implementation are quite complex, especially related to governance, information technology, and the quality of human resources of the apparatus. The purpose of this study is to analyze the implementation of Permendagri Number 77 of 2020 on the role of governance, information technology, and the quality of human resources of the apparatus to improve the performance of fund disbursement at the Regional Revenue and Financial Management Agency of West Sulawesi Province. The method used is a qualitative approach, with data collection methods through data collection, data collection instruments, data collection techniques and data analysis techniques. The results of the study have found that Governance in Regional Financial Management must be transparent in financial management starting from Financial Management documents, Budget Preparation documents to Audit Report Documents by the BPK and this can be easily accessed by the Public. Information technology (IT) has a very significant role in the modernization of regional financial management which has implemented SIPD in its entirety in presenting regional financial information. Human Resources (HR) play a crucial role in regional financial management, especially in the context of supporting applications such as SIPD. The process of disbursing funds in financial management requires compliance with strict procedures, from submitting applications to reporting accountability.
Peran Citra merek Gaya Hidup Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mobil Honda Buyung Buyung Romadhoni; Akhmad Akhmad; Firman Syah; Deasy Mauliana
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i1.2020

Abstract

Abstract This study aims to analyze the partial influence of price variables on consumer purchasing decisions, the partial influence of product quality variables on consumer purchasing decisions of Honda cars, and the partial influence of brand image variables on consumer purchasing decisions. Honda vehicles. customers who have used or purchased an unknown number of Honda car products. The technique or way to determine the sample in this study uses incidental sampling methods. The results of this study found that brand image has a positive and significant effect on purchasing decisions, lifestyle has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and price has a positive and significant effect on purchasing decisions.Keywords: Brand Image, Lifestyle, Product Quality, Price, Purchasing DecisionsAbstrak Penelitian ini bertujuan untuk menganalisis pengaruh parsial variabel harga terhadap keputusan pembelian konsumen, pengaruh parsial variabel kualitas produk terhadap keputusan pembelian konsumen mobil Honda, dan pengaruh parsial variabel citra merek terhadap keputusan pembelian konsumen. kendaraan Honda. pelanggan yang telah menggunakan atau membeli produk mobil Honda dalam jumlah yang tidak diketahui. Teknik atau cara menentukan sampel dalam penelitian ini menggunakan metode sampling insidental. Hasil penelitian ini menemukan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian serta harga berpengaruh positif dan signifikan terhadap keputusan pembelian.Kata Kunci: Citra Merek, Gaya Hidup, Kualitas Produk, Harga, Keputusan Pembelian
Co-Authors Akhmad, Akhmad Buyung Buyung Romadhoni Firman Syah Hasmuddin Ibrahim Ibrahim Najmi Kamariah Romadhoni, Buyung